Privacy Policy

Last updated: 2025-12-11

This Privacy Policy describes how Capturello (“we,” “us,” “our”) collects, uses, stores, and protects personal information when you (“Customer”, “Client”, or “User”) use our website and services.

This policy applies to business customers who subscribe to or interact with the Capturello platform and related services.

This Privacy Policy does not cover data collected by funnels you deploy for your own customers or site visitors. For that data, you are the Data Controller, and we act only as a Data Processor (see Section 7).

By using Capturello, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following types of data to provide and improve our services:

1.1 Account Information

  • Name

  • Email address

  • Business name

  • Login credentials

  • Billing address (if provided)

1.2 Payment Information

Payments are processed securely through third-party providers (e.g., Stripe).
We do not store full credit card numbers.

1.3 Service Usage Information

  • Login activity

  • Pages and features you interact with

  • Technical logs (IP, device type, browser, timestamps)

1.4 Communications

If you contact us, we store:

  • Email correspondence

  • Support requests

  • Demo call notes (if applicable)

1.5 Funnel Performance Data

We may collect basic performance metrics about your funnels (e.g., submission counts, traffic volume) to provide reports and optimization services.

2. How We Use Your Information

We use your information to:

  • Provide and maintain the Service

  • Manage your account and subscription

  • Handle onboarding and support

  • Deliver funnel hosting, reporting, and integrations

  • Improve service performance and user experience

  • Communicate important updates or service notices

  • Prevent fraud or unauthorized access

  • Comply with legal obligations

We do not sell personal information.

3. Legal Basis for Processing (GDPR)

If you are located in the EU/EEA, we process your data under one or more of the following lawful bases:

  • Contractual necessity — to deliver the service you subscribed to

  • Legitimate interests — service improvement, security, analytics

  • Legal obligation — tax, accounting, fraud prevention

  • Consent — when required for marketing or optional features

4. Data Retention

We retain customer account and service data for as long as your account is active.
After cancellation:

  • Account data may be retained for up to 12 months for support, legal, or financial reasons

  • Backup data may persist temporarily in secure archives

  • You may request earlier deletion (see Section 10)

Funnel data collected by your users is handled separately (Section 7).

5. Sharing & Disclosure of Information

We share data only with vendors essential to operating our service, such as:

  • Hosting providers

  • Payment processors

  • Analytics tools

  • Email delivery services

  • Customer support tools

All vendors follow strict confidentiality and data protection requirements.

We may disclose information when required by law, regulation, or court order.

6. International Data Transfers

Your data may be processed outside your country of residence.
When transferring data internationally, we use legally recognized safeguards such as:

  • Standard Contractual Clauses (SCCs)

  • GDPR-compliant processors and hosting providers

We ensure your data receives an equivalent level of protection.

7. Funnel Data & Processor/Controller Relationship

When you use Capturello to host funnels, quizzes, calculators, or lead capture forms:

You are the Data Controller, meaning:

  • You decide what data is collected

  • You determine the legal basis for collecting that data

  • You are responsible for informing your users (privacy notice)

  • You handle end-user data requests (access, deletion, etc.)

Capturello is the Data Processor, meaning:

  • We process data only according to your instructions

  • We do not use end-user data for our own purposes

  • We do not sell, share, or analyze your end-user data

  • We store and transmit data securely on your behalf

You remain fully responsible for complying with GDPR, CCPA, and other privacy laws for your end-user data.

8. Data Security

We employ industry-standard security measures, including:

  • Encrypted data transmission (HTTPS/TLS)

  • Secure hosting infrastructure

  • Access controls

  • Regular monitoring

  • Best-practice data handling procedures

No system is 100% secure, but we take all reasonable steps to protect your information.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion

  • Request data export (portability)

  • Restrict or object to processing

  • Withdraw consent (when applicable)

To exercise your rights, contact us at hey@capturello.com.

10. Marketing Communications

We may send you service-related updates, onboarding messages, or marketing communications.
You may opt out of marketing at any time using the unsubscribe link.

Service-related messages (billing, security, operational updates) cannot be opted out of.

11. Cookies & Tracking

Capturello uses cookies and similar technologies for:

  • Login sessions

  • Analytics

  • Security

  • Service optimization

You may control cookies through your browser settings. For more details, see our Cookie Policy (optional).

12. Children’s Privacy

Capturello’s services are intended for businesses.
We do not knowingly collect information from individuals under 16 years of age.

13. Changes to This Policy

We may update this Privacy Policy periodically.
The “Last updated” date reflects the most recent revision.
Continued use of the Service constitutes acceptance of the updated policy.

14. Company Information & Contact

Capturello
A registered company in Sweden
Organisation Number: 559319-3989
Email: hey@capturello.com